Olavida is a lifestyle and wellness coaching practice dedicated to helping women and men feel stronger, clearer, and more vibrant throughout midlife and beyond.
OlaVida’s name is grounded in Portuguese and Hawaiian cultural influences, both of which reflect the identity and core values of its founder, Jess Asherin, PA-C.
In Portuguese, “vida” means life — full, vibrant, embodied life.
From Hawaiian influence comes the spirit of “ola,” meaning wellbeing, health, and healing.
Together, Ola + Vida becomes a life of healing, vitality, and wellbeing.
Founder & Clinical Director, OlaVida Health | Certified Menopause Practitioner
Before founding OlaVida Health, Jess Asherin spent years practicing as a certified Physician Assistant in traditional healthcare. She specialized deeply in the corners of medicine that women are often told to stay quiet about: hormone therapy, sexual medicine, advanced urologic care, and chronic pelvic pain.
But inside the traditional system, she kept hitting the same frustrating wall: the rushed, 15-minute appointment.
Jess saw brilliant, active women feeling completely dismissed by an assembly-line system that told them their debilitating perimenopause symptoms, brain fog, and sudden metabolic changes were “just a normal part of aging” or that their “labs were completely normal.” The corporate medical model simply doesn’t give providers the time, depth, or tools required to look under the hood and design true longevity strategies.
Jess left that system behind because she knew women deserved better than a rushed exit and a generic script. She built OlaVida Health to change the rules of women’s healthcare.
A Specialized Expert. A Woman in the Trenches.
Jess’s passion for this work isn’t just professional—it’s deeply personal. She is right there in the trenches of perimenopause herself.
She knows exactly what it feels like to wake up in the middle of the night drenched in sweat, to experience the sudden brain fog that makes a woman question her own competence, and to watch body composition shift overnight despite doing everything “right.”
Because she refused to accept standard, outdated advice for herself or her clients, Jess went a step further than traditional medical training. She is formally certified by The Menopause Society, making her a specialized expert in the latest, safest, and most advanced evidence-based hormone therapies and metabolic management protocols available today.
Jess deeply understands the complex science of a shifting endocrine system, but she also understands the raw, daily reality of living in it.
The OlaVida Approach: Longevity, Strength & Vitality
No two bodies are identical, which means a client’s roadmap shouldn’t be either. By blending cutting-edge hormone education with metabolic strategy, Jess and the OlaVida team help women:
You are entering what should be the most powerful season of your life. Let’s build the strategy to match it.
I believe midlife is a time for powerful evolution. I’ve seen women go from overwhelmed to grounded and strong. I’ve seen men rebuild their energy, clarity, and confidence. I’ve seen couples strengthen their connection during hormonal transitions. And I’ve seen individuals step into a version of themselves that supports their life goals for later decades of life.”
Jess Asherin