Olavida is a lifestyle and wellness coaching practice dedicated to helping women and men feel stronger, clearer, and more vibrant throughout midlife and beyond.
OlaVida’s name is grounded in Portuguese and Hawaiian cultural influences, both of which reflect the identity and core values of its founder, Jess Asherin, PA-C.
In Portuguese, “vida” means life — full, vibrant, embodied life.
From Hawaiian influence comes the spirit of “ola,” meaning wellbeing, health, and healing.
Together, Ola + Vida becomes a life of healing, vitality, and wellbeing.
Before founding Olavida, Jess worked as a certified Physician Assistant, supporting patients across a wide range of health concerns, primarily focused on urologic care, sexual medicine, hormone therapy and pelvic pain. Her experience as a health care provider has given her a unique perspective on how the healthcare system works — and how challenging it can be for people to get the time, clarity, and guidance they need during midlife transitions or navigating new diagnoses.
Jess does not diagnose, treat, or provide medical care. However, her clinical background allows her to:
Jess bridges the gap between traditional healthcare and whole person lifestyle support—giving you the clarity and confidence you do NOT get in a rushed 10-minute appointment.
By blending hormonal education, lifestyle design and longevity science, Jess is able to help her clients:
Jess’ coaching is science-informed and deeply personalized. No two clients get the same plan because no two bodies are the same.
I believe midlife is a time for powerful evolution. I’ve seen women go from overwhelmed to grounded and strong. I’ve seen men rebuild their energy, clarity, and confidence. I’ve seen couples strengthen their connection during hormonal transitions. And I’ve seen individuals step into a version of themselves that supports their life goals for later decades of life.”
Jess Asherin